Panera Bread Essay

Panera scrawl is a nationwide cognize eatery that provides aid nutriments in a train atmosphere. Panera profit is in the line of bakery-caf. They obstinate to set themselves apart from eateries such as McDonalds, W mop upys, and Burger King. The stores ar equipped with real outline settings and Wi-Fi. Panera scraping specializes in a novelty fresh sunbaked gelt and meal options for the health conscience customer.SWOT epitome Strengths Panera boodle is known nationwide and this helps to draw in customers. Panera carbohydrate has an assortment of fresh breads and meal passingings to accommodate those that are health conscience. Panera lucre moved past the fast food market and decided to strait high-quality, premium food to its customers. The overall ambience of the eatery gives an intimate, at home feel that makes the customer requirement Scott Davis, senior vice president and fountainhead concept office had a make headway vision of the direction Panera scrap ing would take and a befool strategy of how to strive that goal.WeaknessThe eatery offers premium, fast dining and the prices whitethorn appear to be on the high end to customers. Panera Bread has non been fit to increase the frequency of which customers dine at the eatery. In order to enter as a franchise, Panera Bread has a very strict list of criteria that makes it difficult to stipulate.OpportunitiesPanera Bread can cease the opportunity to offer their fresh baked breads in supermarkets or sell their breads in store to customers. Panera Bread has the opportunity to offer a cut back end eating experience. This lower end chain will solicitation to potential customers who cannot afford and expensive meal for the family.ThreatsPanera Breads direct competition is fast-casual restaurants. The interchange in the economy has affected how frequently individuals and families go outside of the home to dine. secondarys 1.Offer Panera Breads signature dough and bread to local sup ermarkets or for sell at the Panera stores. 2.Introducing a lower market restaurant. 3.Make entree the franchise easier by making the criteria to qualify less strict.Discussion of Alternatives Alternative 1 Pros Offering their dough for purchase by customers has the potential to generate to a greater extent tax for the company. It will also introduce the Panera Bread brand into households of those who have not visited the restaurant.Cons The hail to produce the fresh dough to customers whitethorn exceed the overall gain to the company.Alternative 2 Pros Introducing an alternate chain to appeal to a lower income customer udder will expand the customer base. With the empower state of the economy, families are finding it disenfranchised to eat out especially when the prices are high.Cons This particular alternative detours the company from their clear goal. With so many affordable eateries, Panera Bread strives to set itself apart from the others.Alternative 3 Pros Easing the cri teria would make entry in the franchise easier. This will allow for more Panera Bread stores to open.Cons Easing the criteria would deteriorate the stability of the franchise. The strict criteria ensure the overall supremacy of the franchise.Recommendations Panera Bread would benefit most by teaming up with supermarkets to supply fresh baked Panera Bread. Even though the company itself does not serve frozen bread, it may be a good idea to offer the frozen dough for customers to purchase.